Ginkgo Residential Cut 10+ Days Off Every Turn
Managing 7,000+ units across 42 communities in the Southeast, Ginkgo Residential needed a turn solution that could scale with their growth. Rent Ready automated scheduling, connected their vendor network, and gave them real-time visibility, compressing turn cycles by more than 10 days.
The Challenge
Ginkgo Residential is a privately held real estate platform managing acquisition, renovation, and property management across North and South Carolina. With a rapidly growing portfolio, their existing turn process couldn't keep up. Prolonged vacancies were bleeding revenue, and there was no scalable way to coordinate vendors or track progress across 42 communities.
Prolonged unit turn cycles meant units sat vacant for weeks. Every day costing $66+ in lost rent across a 7,000-unit portfolio.
No centralized view of which units were in turn, which vendors were scheduled, or where bottlenecks were forming.
Vendor scheduling was a manual process: phone calls, emails, and spreadsheets. Coordinators spent hours per week on logistics instead of oversight.
No standardized way to measure vendor quality or hold contractors accountable across 42 communities in the Southeast.
“We needed a scalable solution that could handle our growth across the Southeast without sacrificing turn quality.”
Bill Green, Principal; On why Ginkgo chose Rent Ready
The Solution
Ginkgo implemented the Rent Ready Turn Performance Platform across their entire portfolio, integrating automated scheduling, a connected vendor marketplace, and dedicated operational support into a single system.
Automated workflow triggers
Notice to Vacate triggers the turn automatically. Scope, schedule, and vendor assignments are set before the resident leaves, eliminating the manual coordination gap that was costing Ginkgo days on every turn.
Connected vendor network
Ginkgo's existing vendors plugged into Rent Ready alongside the vetted marketplace network. Same platform, same tracking, same accountability; whether the vendor was theirs or Rent Ready's.
Real-time portfolio dashboard
Every unit in turn across all 42 communities, visible in one view. Filter by status, region, vendor, or timeline. Bottlenecks are identified in real time, not after the fact.
Dedicated coordination team
Rent Ready's operational support layer handled the day-to-day vendor coordination, quality checks, and issue resolution, freeing Ginkgo's property teams to focus on leasing and retention.
“The visibility alone changed the game. We went from guessing where things stood to knowing exactly what every turn looks like in real time.”
Bill Green; On portfolio-wide visibility
The Results
Average turn time compressed from 22 days to under 12. Many properties consistently achieve sub-7-day turns.
Properties that fully adopted Rent Ready workflows hit single-digit turn times consistently, recovering weeks of lost rent per unit.
Every unit in turn, every vendor assignment, every cost; visible in real time across all 42 communities from a single dashboard.
Faster turns translated directly to faster lease-up. Less vacancy, more rent collected, stronger NOI across the portfolio.
“Properties that fully adopted Rent Ready are consistently turning units in under a week. That's revenue we were leaving on the table before.”
Bill Green; On the speed improvement
Every Vacant Day Costs You $66
See how many days and dollars Rent Ready can recover for your portfolio.