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Rent Ready transforms your unit turn process from a cost center into a competitive advantage, reducing vacancy days, cutting turn costs, and giving your team their time back.

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Ginkgo Residential logo, multifamily operator managing 9,000+ units across 56 Southeast communities
Faster Turns

Ginkgo Residential Cut 10+ Days Off Every Turn

Managing 9,000+ units across 56 communities in the Southeast, Ginkgo Residential needed a turn solution that could scale with their growth. Rent Ready automated scheduling, connected a vetted vendor network, and gave them real-time visibility, bringing average turn time from the mid-teens down inside seven days.

Bill Green, CEO at Ginkgo Residential
Bill Green
CEO, Ginkgo Residential
10+
days cut per turn
9,000+
units managed
56
communities

The Challenge

Ginkgo Residential is a privately held real estate platform managing acquisition, renovation, and property management across North and South Carolina. With a rapidly growing portfolio, their existing turn process couldn't keep up. Average turn time sat in the mid-teens (12 to 17 days), vacancies were draining rent income, and there was no scalable way to coordinate vendors or track progress across 56 communities.

12 to 17
days avg turn time

Before Rent Ready, average turn time sat in the mid-teens. At $66+ per vacant day across a 9,000-unit portfolio, prolonged turns were draining rent income.

0
real-time visibility

No centralized view of which units were in turn, which vendors were scheduled, or where bottlenecks were forming.

5+
manual scheduling steps

Vendor scheduling was a manual process: phone calls, emails, and spreadsheets. Coordinators spent hours per week on logistics instead of oversight.

Inconsistent
vendor performance

No standardized way to measure vendor quality or hold contractors accountable across 56 communities in the Southeast.

Headshot of Bill Green, CEO at Ginkgo Residential
“Rent Ready can have a huge financial impact on a multifamily portfolio.”

Bill Green, CEO; On the business impact

The Solution

Ginkgo implemented the Rent Ready Turn Performance Platform across their entire portfolio, integrating automated scheduling, a connected vendor marketplace, and dedicated operational support into a single system.

1

Automated workflow triggers

Notice to Vacate triggers the turn automatically. Scope, schedule, and vendor assignments are set before the resident leaves, eliminating the manual coordination gap that was costing Ginkgo days on every turn.

2

Connected vendor network

Ginkgo's existing vendors plugged into Rent Ready alongside the vetted marketplace network. Same platform, same tracking, same accountability; whether the vendor was theirs or Rent Ready's.

3

Real-time portfolio dashboard

Every unit in turn across all 56 communities, visible in one view. Filter by status, region, vendor, or timeline. Bottlenecks are identified in real time, not after the fact.

4

Dedicated coordination team

Rent Ready's operational support layer handled the day-to-day vendor coordination, quality checks, and issue resolution, freeing Ginkgo's property teams to focus on leasing and retention.

“They do it better than we can. They have better tools, and because of their singular focus, a better cost structure than we do.”

Bill Green; On why Ginkgo partnered with Rent Ready

The Results

faster per turn
10+ days

Average turn time compressed from the mid-teens (12 to 17 days) down inside seven. Ginkgo and Rent Ready are now working toward a five-day range.

at top-performing sites
<7 days

Properties that fully adopted Rent Ready workflows are consistently turning units in under a week, recovering days of lost rent on every unit.

portfolio visibility
100%

Every unit in turn, every vendor assignment, every cost; visible in real time across all 56 communities from a single dashboard.

from reduced vacancy
Higher NOI

Faster turns translated directly to faster lease-up. Less vacancy, more rent collected, stronger NOI across the portfolio.

Headshot of Bill Green, CEO at Ginkgo Residential
“We were out to mid-teens, 12 to 17 days of average turn time. Partnering with Rent Ready, we're back down inside seven, and we're working to get that to a five-day range.”

Bill Green; On the turn-time outcome

Every Vacant Day Costs You $66

See how many days and dollars Rent Ready can recover for your portfolio.

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